International Advertising mogul goes Islam – Ogilvy

Posted on October 8, 2010 by creeping

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Miles Young, CEO of Ogilvy & Mather Worldwide: …, posted with vodpod
The advertising world is doubling down on Islam. As if there weren’t enough dawah from the print and television media.
via American Muslim Consumer Conference

Saturday, October 30, 2010 from 9 AM – 5 PM (EST) New Brunswick, New Jersey

The American Muslim Consumer Conference provides the only platform for industry professionals to examine this potent market sector, and explore its rich potential. It effectively raises awareness of the Muslim consumer, their buying power so that the market can gain some visibility and presence in mainstream media, the advertising industry and in-turn influence companies in developing products for Muslims.

It is clear that this market is growing and maturing. The consumer preferences of the world’s nearly 1.5 billion Muslims are faith-based, andlargely non-negotiable, and the concept of Shariah-compliance as a marketing strategy has started to take root in the global and national marketplaces.

More, presumably from last year’s conference:

Advertising Age

“In the coming years, the U.S. market will likely begin to recognize and court the $170 billion purchasing power of American Muslims.” In attendance for this year’s conference were key representatives from Wal-Mart, Sam’s Club and Campbell’s Soup.”

Non-negotiable preferences and pushing the concept of sharia compliance, and it’s taking root in the global and national marketplaces. Creeping cruising sharia. Led by Muslims in many of these corporations. The subtle clue above is that U.S. companies that want to market to Muslims will have to submit to Islamic sharia law to meet the largely non-negotiable Muslim preferences, and that is well underway.

Ogilvy, Pepsico, Best Buy, will be joined by a few terror-linked Islamic groups including the unindicted co-conspirator to the Holy Land Foundation terror financing case and Muslim Brotherhood linked group ISNA. As well as the Chechen-terrorist funding Islamic organization, Islamic Relief.

One of the speakers that will appear with the CEO of Ogilvy & Mather is Safaa Zarzour, former president of CAIR-Chicago, and current Secretary General of the Islamic Society of North America. When will Muslims disassociate themselves from such groups?

CAIR has had numerous of its leaders convicted or deported on terrorism-related charges and is also an unindicted co-conspirator to the Holy Land Foundation terror financing conviction. The FBI has banned working with them, and Democratic and Republican leaders have recommended the U.S. government shun them. Zarzour went from one terror-linked group to another, and is now participating in conferences with a leading ad agency.



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